Highlights: Personality Host on YouApp – Dato’ Sri Daniel. His professional journey in 2007 as a personal assistant to his father. Group Director of Bonia, Braun Buffel and Remona Paris. Asia’s Most Influential MY in both 2021 and 2022.
Dato’ Sri Daniel, a visionary leader in the world of branding, received profound advice from his father: “不要把人放在品牌前面” which means “Putting the brand and business ahead of us”. This sage guidance became the cornerstone of a remarkable journey, transforming Dato’ Sri Daniel into a prominent figure known for his extraordinary contributions.
In an insightful sharing session with Dato’ Sri Daniel, he shared his remarkable journey of transforming Bonia into a global brand post-Covid with a RM55m profit in Okaju Japanese Grill @ Starhill.
From Assistant to Leader
In 2007, Dato’ Sri Daniel embarked on his career as a personal assistant to his father. Over the years, he assumed increasingly significant roles within the family business, gaining experience in sales, operations, and management. His journey took a defining turn in 2012 when he played a pivotal role in the merger and acquisition of Lianbee-Jeco Pte Ltd, the exclusive representative of Braun Buffel in the Asia Pacific. Following this achievement, he joined the board and took on comprehensive responsibilities for Lianbee-Jeco Group’s business direction. Today, Dato’ Sri Daniel is the Group Director of Bonia Group and serves as the Brand Director for brands such as Bonia, Braun Buffel, and Remona Paris.
Transforming Bonia
Under Dato’ Sri Daniel’s leadership, Bonia underwent a significant transformation. The brand shifted from being solely product-driven to becoming more lifestyle-oriented. This strategic shift expanded Bonia’s range of offerings and enhanced its relatability and global recognition.
Bonia’s stores now showcase an extensive range of products, including signature shoes and bags, mini slings, clutches, cardholders, and even AirPod cases. Dato’ Sri Daniel’s strategic decision to hire local designers has played a crucial role in shaping the brand’s creative direction.
A Malaysian Heritage
Dato’ Sri Daniel recognizes the importance of preserving the brand’s Malaysian roots. With a heritage rooted in Malacca and Penang, Bonia draws inspiration from Italian designs while infusing its own unique Malaysian perspective. The brand’s goal is to elevate the name of Malaysia alongside that of Bonia, emphasizing its Malaysian identity.
Bonia acknowledges the importance of sustainability and is committed to contributing positively to the community and the environment. The brand is actively exploring sustainable development initiatives, aligning with global efforts to address social and environmental challenges.
Recognitions
Dato’ Sri Daniel Chiang’s exceptional leadership and contributions have earned him the prestigious title of “Asia’s Most Influential MY” in both 2021 and 2022. This recognition highlights his remarkable influence and impact on a global scale. His visionary approach, commitment to sustainability, and dedication to preserving heritage have set him apart as a leader of immense significance.
Interested in knowing more about Dato Sri Daniel’s upcoming endeavours, or to have him be your host for an unforgettable experience? Check Daniel’s profile now and get connected!